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" CREATED "
A hand-drawn sneaker design created manually using traditional tools like pencils, markers, or pens to communicate an original footwear concept from a two - dimensional (2D) point of view.
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" CRAFTED "
A "maker sneaker design" that is a hands-on, DIY approach to footwear creation. It blends traditional shoemaking craftsmanship with modern customization, focusing on building shoes from scratch, modifying existing silhouettes, or utilizing modular pattern-making techniques.
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" CUSTOMIZED "
A shoe that has been altered, painted, or reconstructed from its original factory state to create a unique, one-of-a-kind design. This process allows customizers to express personal style or storytelling through specialized artwork, material swaps, or color changes.
#MYCITYMYSNKR
Create, Craft or Customize a Nike Sneaker inspired by the unique flavor of YOUR CITY
Calling ALL U.S. Designers!
Sneakerhead of State is Seeking the Top 50 Designers Nationwide:
Sneakerhead of State is a nationwide competition that invites Footwear Designers, Footwear Markers, and Footwear Customizers to compete for an opportunity to showcase their talents through created, crafted, or customized designs that shows problem-solving thinking, consumer insights with unique storytelling and obsession to the designing craft.
*Disclaimer: Participation in this competition does not guarantee a direct pathway to employment opportunities at NIKE. NIKE reserves the right to offer any opportunities at their sole and absolute discretion.
Competition Details
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Competition Entry Poll
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Competition Overview
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CREATED
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CRAFTED
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CUSTOMIZED
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Competition Guidelines
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Important Dates
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Competition Calendar (Full)
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Demos & Live Feedback
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JOIN US: ePLC Community
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JOIN US: Zoom & Instagram (live)
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Competition Resources
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Sketching Templates
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CREATED_Submission Template
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CRAFTED_Submission Template
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CUSTOMIZED_Submission Template
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Submission Guidelines
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Final Check List
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Submit your SNKR!
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About The Competition:
- Free
- Open to U.S Residents
- Must be 18+ to compete
- Submit by Sunday July 19th
Top 3 Finalist Will Receive:
- Trip to PLC Detroit
- Access to Black Footwear Forum
- Showcase to Industry Recruiters
Sneakerhead of State Community
Join the community to keep up with competition announcements, feedback, and connect with other contestants
MEET YOUR COMPETITION HOSTS
E. Scott Morris
PLC Detroit Chair of Footwear
Wilson Smith
Former Nike Footwear Senior Designer
Anthony Arias
PLC Detroit Program Manager