SEED by adidas | ePLC

Find your Superstar within, and turn your personal brand into your creative edge

SEED by adidas | ePLC

Considering a career in Footwear Design?

SEED, created by adidas for women of color, now WELCOMES EVERYONE ready to grow in design. Through PLC Detroit, this FREE, self-paced course builds skills, confidence, and creativity—empowering you to unlock your full potential.

Course Details:

    1. SEED by adidas Introduction

    2. Welcome to SEED!

    3. Course Overview

    4. Pre-Course Poll

    5. Key Takeaways & Concepts

    6. Workbook Overview

    7. Downloadable Resources

    1. Module 1 - Video Workshop

    2. Key Takeaways!

    3. Concepts Covered

    4. Brand Identity (Pt.1)

    5. Brand Identity (Pt.2)

    6. Exploring Personal Brand Identity!

    7. Logo Design

    8. What Did You Learn?

    9. Personal Reflection

    1. Module 2 - Video Workshop

    2. Key Takeaways!

    3. Concepts Covered

    4. Creativity & Leadership (Pt.1)

    5. Creativity & Leadership (Pt.2)

    6. What's in your toolbox?

    7. Personal Reflection

    1. Module 3 - Video Workshop

    2. Key Takeaways!

    3. Concepts Covered

    4. Crafting Narrative

    5. Observing your consumer!

    6. 5 WHY's

    7. Visuals, Stories & Concepts

    8. Personal Reflection

    1. Concepts Continued...

    2. 6 Questions

    3. Who is your consumer?

    4. Product Narrative

    5. Personal Reflection

    6. Consumer Profile Tips!

    1. Module 4 - Video Workshop

    2. Key Takeaways!

    3. Concepts Covered

    4. Design Pitching

    5. Superstar Design

    6. Career Mapping

    7. Knowledge Check!

    8. Final Reflection!

About this course

  • Free
  • 2-4 Weeks
  • Portfolio Building
  • Ideal for Beginners

Portfolio Building Skills

  • Personal Brand Identity

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Consumer Profiles

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Portfolio Project

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

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