PLC Detroit x Logitech 2026

PLC Detroit x Logitech invites students across Industrial Design, Color & Material Design, Brand Design, Packaging/Graphic Design, and Product Marketing to envision and create an immersive experience titled “Everything but the Game.”

This program explores the world around gaming, not the screen itself, but everything that surrounds, supports, and expresses the gamer’s identity. From what gamers wear to the accessories they use, to the furniture they sit on, the experience should reflect gaming as a cultural, social, and lifestyle phenomenon.

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Program Format
100% Virtual Online
Dates
*4PM - 6PM EST Mon.| Wed.| Fri.
- Class Start: October 12, 2026
- Holiday Break: November 23rd-29th
- Class End: December 11, 2026
You'll Receive
Free Tuition
Free Product Kit
Industry Credential Certificate
Logitech Mentorship
Design Tracks
Industrial Design
Color & Material Design
Packaging/ Graphic Design
Brand Design
Product Marketing
Class Size
25 Students

Key Dates:

Application Window Period: 

Monday, August 24, 2026 - Sunday, September 20, 2026 

Admission Decision: Friday, September 25, 2026 

Class Start (Online): Monday, October 12, 2026 

**Class Holiday Break: 

Monday, November 23, 2026 – Sunday, November 29, 2026 

Class Resume: Monday, November 30, 2026  

Final Presentation Day: Friday, December 11, 2026 

Class End: Friday, December 11, 2026 

01
Submission Brief

Review the submission brief and follow the instructions for your design track.

View Submission Brief
02
Previous Submission Examples

View previous application submissions to understand what a quality application looks like.

View Submission Examples
03
Apply Now

Submit your application by September 20, 2026 @ 11:59PM. Good Luck!

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The Challenge:

Teams will design a multisensory product experience that represents gaming as an inclusive, expressive, and human-centered sport, welcoming a variety of gamers. Gaming today spans ages, genders, platforms, and motivations. 

The challenge is to redefine what a “next-gen gamer experience” looks and feels like by designing for emerging and underrepresented audiences while maintaining Logitech’s spirit of performance, play, and innovation for accessibility for all. 

Choose Your Design Track

  • Industrial Design

    Objects and peripherals and systems that support long gaming sessions, social play, and everyday living, ergonomic, inclusive, and lifestyle-forward design.

  • Color & Material Design

    Material, finish and color stories that explore a wide range of psychographics of the consumer and ground the gaming experience in exploring tactility, sustainability, fashion, and emotional resonance.

  • Packaging/ Graphic Design

    Typography, visual hierarchy, composition, layout and logo placement that communicates inclusivity, community, and self-expression within the Logitech brand universe. Creating the design for packaging of products designed by respective teams in their ecosystem.

  • Brand Design

    A holistic experience and brand strategy with positioning that reflects the designed team’s personality, tone and value, guide consistency across all touchpoints, products, presentation for successful communication across visual and emotional for the project.

  • Product Marketing

    The strategic process for bringing products to market, clearly positioning them, and driving their ongoing demand and adoption. Marketing and customer research, understanding the target audience, what competitors are doing, and planning a go-to-market (GTM) strategy that shows how a product will be featured in a marketplace launch.

What You'll Gain

We're looking for ambitious designers who are ready to redefine "the next-gen gamer experience."

Whether your focus is Industrial Design, Color & Material Design, Packaging/ Graphic Design, Brand Design, or Product Marketing, this challenge is for creatives who are ready to create a Culturally Connected Gaming Experience for play for all.

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  • Industry-Relevant Skills: develop a deep understanding of Logitech brand culture, design ethos, and sustainability practices, making you well-prepared for roles within the company and beyond.
  • Hands-On Experience: opportunities to contribute to real-world projects, gaining practical experience that directly impacts Logitech products.
  • Networking Opportunities: connect with Logitech professionals, opening doors to mentorship and potential career opportunities within the brands.
  • Sustainability and Diversity: learn sustainable practices and inclusivity, aligning with Logitech's dynamic professional and creative community.

Program Partners